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SWOT analysis - CADBURY Cadbury Plc Strengths Cadbury is the largest global confectionery supplier, with 9.9% of global securities assiduity share. High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)[1] golosh manufacturing competence, established brand name and leader in innovation. keep that it is totally foc utilise on chocolate, candy, chewing gum, unique background of consumer in these segments. Successfully grown by means of its encyclopedism strategy. red-hot-fashioned acquisitions, including Adams, 2003, enabled it to expand into important markets like the US market. Weaknesses The company is pendent on the confectionery and beverage market, whereas other competitors e.g. Nestle[2] have a more than diverse product portfolio, where profits can be used to invest in other areas of the business and R&D. different competitors have greater international experience - Cadbury has traditionally been hard in Europe. refreshful to the US, possible lack of accord of the new emerging markets compared to competitors[3]. Threats Worldwide - there is an increasingly demanding bell environment, particularly for energy, transport, packaging and sugar. Global supply chain in miserable cost locations[4]. Competitive pressures from other branded suppliers (national and global).

aggressive pecuniary value and promotion application by competitors - possible value wars in developed markets. Social changes - Rising obesity and consumers stamping ground with calories counting. Nutrition and healthier lifestyles affecting demand for core Cadbury products.[5] Opportu nities revolutionary markets. Significant ! opportunities exist to expand into the emerging markets of China, Russia, India, where populations are growing, consumer wealthiness is increasing and demand for confectionery products is increasing. The confectionery market is characterized by a high degree of merger and acquisition military action in recent years. Opportunities exist to increase share by targeted acquisitions[6]....If you want to get a full essay, order it on our website: BestEssayCheap.com

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