Procter and Gamble - Powerful Portfolios

P&G has one of the most aright portfolios of trusted shits that ar the loss attracter of 15 out of 21 crossroad categories in which it competes. like a shot they spend over $2 billion on R&D yearly, and serve to a greater extent than 4 billion battalion in 180 opposite countries for over the put up 173 years. atomic number 53 of the challenges and risk that this market leader has is the number of categories it represents. They essential be careful in non selling too umpteen brands. In the past they demand reduced some of the products, sizes, flavors and varieties to material body a stronger brand portfolio. The connection must differentiate their product from other competitors. One mood they usher out differentiate themselves is through with(predicate) the performance of the brand; functional, rational, or tangible. Another way they can differentiate their product is by what does the brand represent or mean to a customer; symbolic, emotional, or intangible.\nToda y genial media is the number one things for the junior generation. The traditional way of publicise was through commercials on the television, just now today you wont find umteen individuals watching the TV. You will broadly find them texting, talking to individuals on the phone, using a fond network like Facebook or Twitter where many individuals are favor subjectizing with known and isolated people. According to the information that we report on Twitter last term more and more social media is purchasing a five to eight blink of an eye ad and other social networks to capture or spread abroad with the customer. From my understanding the individual must watch at least(prenominal) five second of the ad before they are able to tweet or promulgate with the world. So P&G will have to leverage these types of ads to continue to maintain their lead in the market.\nOne of the things that P&G just face a few months agone was a new brand that Arm & Hammer introduced in the mark et. A&H products pose in a sensationalistic container and are placed away from Tide products. With the economy easy coming out...