Assignment 2 1. Discuss the inclinations in selling of native nutriments and the encroachment of these issues on Whole Foods Market. In 2000, was the first family in which more than innate regimen was sold in constituted U.S. super trades than in the nations 14,500 inseparable diet stores. From 2002, most supermarkets had been expanding their selection of natural and ingrained products, from fresh aver to wines, cereals, pastas, cheeses, yogurts and so forth The most popular is fresh organic product. Meat, dairy, bread, and snack foods were among the fastest-growing organic product categories. Most of supermarket stocked a selection of natural and organic food items (Thompson et al., 2010). As take for the organic food growingd because of state sine qua non to survive longer and more healthier, conventional supermarket would continue to expand their offerings and selection. Supermarkets were attracted to selling organic foods for some(prenominal)(prenominal) reasons: Consumer demand for organic foods was growing at shut out to 20% annually and mounting consumer enthusiasm for organic products allowed retailers to bid beautifully high profit margins on organic products. However, retail stores of usual food products were growing slowly and price competition among mate supermarket chains was intense (Thompson, Strickland, & Gamble, 2010).

There ar several factors that made the organic foods growing in the market: passel believe that the organic foods make them healthier, good eating habits and nutrition. increase consumer concerns over the purity and safety of food because the presence o f pesticide residues. A wellness or health-c! onsciousness, trend among people of many ages and heathen groups. They believe that organic farming had positive environmental effects. The trend from people that want healthier and want to take felonious maintenance of their health make the advantage for Whole food because people can shop here and choose strain of the organic food. 2. Evaluate the competitive environment of the firm: Apply...If you want to reward a full essay, order it on our website:
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